Day for Daniel is about educating children and adults about keeping kids safe
through child safety and protection initiatives. It aims to help empower our children
to Recognise, React and Report if they feel something is not right.
Daniel Morcombe was a 13 year old boy, living with his parents and brothers on the
Sunshine Coast in Queensland. While on his way to buy Christmas presents for his
family at a local shopping centre, he went missing.
He was last seen wearing a red t-shirt, waiting for a bus on Sunday, 7th December
2003, after years of searching and an incredible undercover police investigation
Daniel was finally found in 2011 and his deceased body laid to rest.
Daniel’s parents, Bruce and Denise started the Daniel Morcombe Foundation to give
back to the community who had supported them from the day that Daniel went
missing. Today, the Daniel Morcombe Foundation is one of the most well-known
not for profit child safety organisations in Australia. Daniel’s story changed child
safety in Australia and the determination and dedication of his parents has inspired
the entire nation.
The red t-shirt Daniel was wearing the day he went missing has become a symbol
of child safety awareness. Every year, thousands of people dress up in red for an
annual National Day of Action for Child Safety, held on the last Friday in October:
Day for Daniel.